Desperate searches for a kebab van may become a thing of the past for late-night revellers with the UK launch of a Swedish product called Sven P Kebabflakes.
Made by Swedish Quality Foods, the frozen minced beef flakes contain 75% meat and can be used straight from the freezer. Listed in cash & carries aimed at the retail trade as well as foodservice wholesalers, they can be used in pasta sauces, risottos and tortillas or on pizzas, as well as traditional kebabs.
"Tastes in food have become more exotic and diverse," said Chris Todd, director of manufacturer Swedish Quality Foods.
"While consumers are initially surprised to hear of a Swedish kebab, they do view its heritage in a very positive light as Sweden has an ongoing association with premium quality."