Champagne producers have come up with some of their most innovative packaging ever in the battle for this year's Christmas fizz sales.

Veuve Clicquot is bringing out a limited edition series of Jeroboam-sized bottles celebrating 130 years of its egg-yolk yellow labels. Labels have been made from alligator and ostrich leather and bottles come topped with 22-carat gold foils and 24-carat plated muzzle caps. Only 99 will be released in the UK and will sell for £1,000 each, "the ultimate Christmas gift," according to a spokeswoman.

Sister brand Moët & Chandon is also releasing a limited edition Christmas gift pack, which includes four glasses, a glass holder inspired by 18th century chandeliers and a bottle of Champagne covered in Swarovski crystals. Only

1,743 have been made, with an rsp of £170 each.

Champagne Lanson, meanwhile, will be encasing its Black and Rosé label wines in neoprene this year. The covers have been designed both to protect and keep bottles cool over the party season. The bottles will hit shelves in Sainsbury's and Waitrose next month, rsp £23.99 and £27.99 respectively.

Dutch design partnership Viktor and Rolf have been drafted in by Piper-Heid­sieck and have come up with an upside down bottle, Champagne flute and bucket for the festive period.

Brand manager Lindsay Brown said: "Gifting is a fantastic way for Champagne brands to drive sales and profits over Christmas."

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