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PepsiCo is taking its Tropicana brand into kids drinks for the first time with the launch of Tropicana Go! The company claims the juices, which are 70% fruit juice and 30% water with added vitamin C, are the first mainstream kids...
PepsiCo has achieved a first in the UK soft drinks market with the launch of orange juice containing cholesterol-lowering Benecol under its market-leading brand Tropicana.Tropicana Essentials with Benecol is the first fruit juice product...
Coca-Cola Enterprises (CCE) is embarking on an aggressive sampling campaign of its relaunched Minute Maid fruit juice brand, aimed at further challenging market leader and PepsiCo-owned Tropicana.Minute Maid won a 6% share of the...
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