Heinz’s WeightWatchers frozen ready meals range is being given an overhaul with the creation of four new dishes and the launch of updated versions of classic favourites.
Vegetable Chilli, Beef Goulash, Chicken Tikka Masala and Moroccan Chicken with Couscous join the 16-strong range, while classic recipes such as Chicken Hotpot, Ocean Pie, Spaghetti Bolognese and Beef Lasagne have been improved.
The packaging and logo have also been updated to give the packs a more contemporary look, said Heinz.
The WeightWatchers range is evenly split between special (rsp: £1.99) and classic recipes (rsp: £1.49), with eight products in each, and is launching into stores this month.
Each dish is based on recipes from successful dieters following a competition run by Heinz, with the packaging bearing the signature of the creator. “The main concern for dieting consumers is to be able to enjoy great tasting food,” said senior brand manager at Heinz, Matthew Cullum.”We wanted to continue to offer delicious meals with low points, and some of the new recipes are lower than ever.
“The recipe winners are the perfect people to create our new range. It has been made by dieters for dieters. The proposition really connects with consumers.”