The line-up comprises Cosmopolitan, Mojito and Mai Tai variants and is sold in 200ml bottles, which sets it apart from other pre-mixed cocktails on supermarket shelves, according to brand creator Victoria Novis. "There are similar products sold in supermarkets but people don't always want to buy a whole litre or 70cl," she said.
Novis added that the 7% abv range was designed to fill a gap in the market for quality pre-mixed cocktails. "They are based on traditional recipes," she said, "ensuring they have the same depth and complexity as freshly made versions."
The bottles sell for £3.60 in the on-trade, and Novis is expecting an off-trade rsp of between £2 and £2.50.