Crookes Healthcare is launching a handbag-friendly format for its Nurofen pain killing brand.
It is putting 12 of the analgesic tablets in a sleek, silver-coloured, click top container.
Aimed at women, the "mobile" pack will retail at £2.49 and will be on sale from mid-September.
Marketing manager Sarah Wood said: "The new pack looks great and keeps the product in pristine condition."

{{MARKETING }}