manufacturer Kellogg
brand Nutri-Grain Minis
agency Leo Burnett
budget £2.5m

A nationwide poster campaign forms part of the launch support behind Nutri-Grain Minis ­ a bite-sized format of Kellogg's cereal bar brand. The strawberry, apple and blueberry flavours have added calcium like their bigger siblings and come in individual bags, with seven minis in each. Multipacks contain six bags. The budget also includes a brand new television commercial, which will run until the end of next month, as well as PR support.