Heinz is adding prebiotics and more vitamins and minerals to Farley's Rusks and cereals and flagging up nutritional details more clearly.

It is also bringing Peach Yoghurt and Baby Rice & Banana options into its Breakfast and First Foods range. New packs featuring food images are aimed at differentiating the First Foods, Breakfasts, Savouries and Desserts ranges more clearly.

The activity is aimed at filling a gap in the babyfood sector for nutritionally enhanced varieties.