The New Zealand apple industry expects its export crop to reach 16-17 million cartons, up 11% on last year. Apart from good growing conditions, the forecast reflects a sharp improvement in the fortunes of the New Zealand apple industry.

The industry has been under price pressure recently leading to orchards being grubbed. These include orchards of varieties originally discovered in New Zealand such as Braeburn that are now grown worldwide, reducing their value. The resurgence is based on new trade-marked varieties such as Jazz, which could grow to three million cartons.