New Zealand apple growers are encouraging Brits to enjoy "life's simple pleasures" with a marketing and sampling campaign to promote their apples.
The Simple Pleasures campaign involves 'guerilla sampling', with postcards carrying inspirational messages handed out in the street and at events, as well as a sampling programme in Tesco stores.
Growers have also launched an extensive social media campaign through Facebook and Twitter encouraging consumers to share their favourite simple pleasures.
The Simple Pleasures campaign involves 'guerilla sampling', with postcards carrying inspirational messages handed out in the street and at events, as well as a sampling programme in Tesco stores.
Growers have also launched an extensive social media campaign through Facebook and Twitter encouraging consumers to share their favourite simple pleasures.
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