New World wine range Oliver & Greg’s is set to launch into the UK off-trade. The launch will be supported by a £1.4m investment behind the brand, which is one of the leading on-trade wines in the UK, selling 10 million bottles last year.
“Oliver & Greg’s has proved immensely successful within the UK on-trade and has built a loyal customer base that we believe can be replicated in the off-trade,” said brand manager Jeremy Dunn.
The range features six varietals (rsp: £3.99) from South Africa, California, Chile, Australia and Argentina. The off-trade range labels will display Great Range along with the Oliver & Greg’s name.