WeightWatchers is launching a range of oaty biscuits positioned as a more wholesome snack in a bid to attract health-conscious consumers as well as dieters.
The three sweet varieties all contain superfood ingredients such as blueberries, cranberries and seeds, and flag up on-pack for the first time that the lines are a good source of fibre. They are targeted at women looking for a healthier alternative to cereal and confectionery bars.
Rolling out now, each box contains eight individually wrapped biscuits. The range will sit alongside WeightWatchers' existing cookie and biscuit lines, all manufactured by Walkers Shortbread.