Ocado broadcast an interactive cooking show with three Michelin-starred chefs this week on YouTube and Google+.
The chefs Galton Blackiston, Simon Hulstone and Josh Eggleton cooked one recipe each that people could watch online while cooking along at home.
Customers were also invited to link up with them live on Google+ Hangouts to ask questions while they cooked and show them how their food was coming along. Nine people took part in this way during each broadcast.
To tie in with the shows, Ocado created a shop within a shop two weeks ago where customers could buy ingredients for recipes created by the Great British Chefs team.