Ocado has bolstered its fresh meats category with the addition of 10 new veal lines after being "inundated" with customer requests for more veal products.

The new range comprises classic veal products such as calves' livers, veal escalopes, tenderloin, rolled shoulder joint and rib chops as well as convenience-focused products such as veal stir-fry, diced veal, veal burger, veal mini steaks and shin of veal marketed specifically for its use in osso bucco.

A spokesman for Ocado said it had added the products because of customer demand for more veal products. Since the new lines started going on sale in late September, volume sales of veal at Ocado had increased by 37%, he added. "Sales should increase further as we enter November and December," the spokesman said.

All of Ocado's veal products are made from 100% British veal.