Fuller's London Pride was voted Supreme Champion at Off Licence News' International Beer and Cider Competition. The brew beat off competition from 240 other beers and ciders from around the world. The London brewer will include the accolade on its labels. Sales of the beer have been growing at 38% per year and this will be reinforced with a new £1.5m TV advertising campaign. This features four 30 second versions carrying the Whatever You Do Take Pride theme. They are being shown in the ITV London area and between targeted programmes on national satellite channels this month and next. Beer and brands director John Roberts said: "We have more than doubled our brand share in the on-trade in the past four years and Pride is now the fastest growing brand in the premium packaged ale market." {{DRINKS }}