Robinson has worked in the food industry for 20 years and was most recently trading director for butters and spreads at Dairy Crest.
He replaces Andy Leslie, who has been promoted to the role of commercial director for Gerber Foods - the UK distributors for Ocean Spray Juices and Juice drinks.
Robinson said: “I am delighted to be working with a brand which has
significant potential as well as such a distinctive proposition.”
Meanwhile, Ocean Spray has also appointed Jonathan Duffin as business development and brand manager for UK drinks. Duffin joins Ocean Spray after five years at Jordans Cereals.
Prior to Jordans, he worked in various sales and marketing positions at United Biscuits, KP, McVitie’s and Linda McCartney.