Ocean Spray is adding three new variants to sit alongside its successful Cranberry Classic Light juice drink.
The company believes the three newcomers ­ Cranberry & Mango, Cranberry and Raspberry and Cranberry & Blackcurrant ­ will appeal to a growing band of consumers who are committed to drinking cranberry juice on a regular basis.
The newcomers also have the added attraction of containing half the calories of standard blends.
Marketing manager Colin Davis said: "Cranberry Classic Light has become one of our most dynamic and successful products and the new range is further proof of our commitment to innovate.
"In still drinks, low-sugar variants are relatively new so there is a huge potential for growth.
"Blends are a great way of introducing people to cranberry juice and, coupled with the interest in light products, demand is certain to be high."