Ocean Spray is adding three new variants to sit alongside its successful Cranberry Classic Light juice drink.

The company believes the three newcomers - Cranberry & Mango, Cranberry and Raspberry and Cranberry & Blackcurrant - will appeal to a growing band of consumers who are committed to drinking cranberry juice on a regular basis.

The newcomers also have the added attraction of containing half the calories of standard blends.

Marketing manager Colin Davis said: “Cranberry Classic Light has become one of our most dynamic and successful products and the new range is further proof of our commitment to innovate.

“In still drinks, low-sugar variants are relatively new so there is a huge potential for growth. Blends are a great way of introducing people to cranberry juice and, coupled with the interest in light products, demand is certain to be high.”