Sainsbury is hoping to revive the popularity of a traditional apple discovered over 150 years ago.
The retailer is exclusively selling the Adams Pearmain apple at £1.59 for a four tray-pack. The variety is being grown on newly established orchards in Kent in partnership with growers Hugh Boucher and David Budd.
The first pickings took place in December 2000 but since then volumes have been increasing at an annual rate of 50 tonnes, with sales showing 150% year-on-year growth.
Marcus Hogarth, Sainsbury top fruit and banana buyer, said: "Adams Pearmain offers a genuine point of difference."