Lying on a bed of coffee, clad only in a scattering of judiciously placed beans, Olympic medal hopeful Louise Hazel is flying the flag for Fairtrade food at the Games.

The 25-year-old heptathlete had this photo taken by celebrity snapper Trevor Leighton to support the sale of Fairtrade products during London 2012.

The Fairtrade Foundation is hopeful she will help generate a £100,000 premium for farmers through sales at the Games.