South Africa’s Omnia Wines is supporting expansion in the UK with the appointment of Jeremy Borg to the newly created role of business development manager, UK.
Borg will spearhead the UK marketing and sales drive for Omnia Wines’ brands, which include Arniston Bay, Kumkani, Versus and Welmoed, as well as the world’s first Fairtrade wine offering, Thandi.
“One of my ambitions is to push Arniston Bay up from being among the top 20 brands in the UK into the top 10,” said Borg.
The South African is relocating to the UK and will be based at Omnia Wines’ UK head office in Maidenhead from August 1.
He was previously a consultant to Stellenbosch Vineyards, which joined with Vinfruco to form Omnia Wines in December.