Billy boy likes cleaning his teeth...the luck of the irish...the 5X factor with domestos...taste supremacists at large...

Undisclosed Manufacturer: GlaxoSmithKline
Aquafresh is back on the small screen with a new emphasis on the brand's core range - Aquafresh Fresh & Minty, Aquafresh Mild & Minty and Aquafresh Multi-Active toothpastes. The commercial features pyjama-clad Billy Boy.

Budget: £2m Manufacturer: The Kerrygold Company
Running now, new TV advertising for Kerrygold tells the rags-to-riches story of an Irish farmer and his wife. While milking their cows, the couple discover that one produces a block of golden Kerrygold butter instead of milk.

Budget: part of a £3m spend Manufacturer: Unilever UK
Unilever UK has turned the spotlight on Domestos 5X in a new TV commercial that forms part of the brand's £3m Millions More Germs Will Die campaign. The commercial features a trouble-seeking germ with mischievous intentions.

Knorr Ragù
Budget: part of £1.4m spend Manufacturer: Unilever UK
Knorr Ragù has returned to the small screen for the first time in five years. The push is aimed at persuading light and lapsed users to buy more often. It focuses on what the company says is the brand's key strength - taste supremacy.