HOVIS
Budget: part of a £1m spend 
Manufacturer: British Bakeries
The flat cap-wearing boy on a bike - the iconic advertising image of bread brand Hovis - has returned to the small screen for ten days only. The TV ad, which hit screens on May 10, forms part of a £1m campaign in honour of the brand's 120th birthday.

MARTINI VERMOUTH
Budget: undisclosed 
Manufacturer: Martini
Martini Vermouth is back on the small screen with a new TV ad featuring heart-throb George Clooney. Called 'Beach', the actor's second ad for the brand shows him getting into a tangle trying to start a luxury motor boat.

CHICAGO TOWN
Budget: undisclosed 
Manufacturer: The Schwan Food Company
New TV advertising for Chicago Town highlights the brand's 'Diner's Deal' on-pack promotion. The commercial shows an array of Chicago Town products displaying the offer. It ends with a shot of the dynamic Chicago cityscape.

PEDIGREE
Budget: £2.5m 
Manufacturer: Pedigree
Canine idiosyncrasies are the inspiration behind a £2.5m marketing campaign for Pedigree dogfood. Former Arsenal and England goalkeeper David Seaman features in marketing activity on a 'What's your dog's thing?' theme.