Budget: part of a £6.5m spend
Manufacturer: Unilever UK
Running now, new TV advertising for Magnum features women making bold statements such as 'I'm explosive' and 'I'm insatiable', against a chocolate-coloured background. The 30-second commercials will be followed by 10-second teasers.
Kikkoman Soy Sauce & Teriyaki Marinade
Danny Boome is the star of a new TV advertising campaign for Kikkoman. The food presenter is seen getting to work in the kitchen using Kikkoman soy sauce and Teriyaki marinade. The TV spots are supported by promotions and competitions.
Nestlé has turned the spotlight on its Nescafé Collection range in a new marketing campaign targeted at coffee and classical music connoisseurs. The campaign will run across nightly broadcasts of the Evening Concert on Classic FM and in consumer magazines.
Manufacturer: Kerry Foods
Cheestrings is back on the small screen with a documentary-style commercial flagging up the fact that it contains "nothing but 100% real cheese". It features a small boy peeling a Cheestring and then shows the journey from cow to product.