>>War on germs… sympathy for sneezing families… hot men staying cool… Whitener for sensitive teeth

Domestos
Budget £1.5m
Manufacturer Unilever UK

Unilever UK has turned the spotlight on its Domestos bleach spray in a new TV ad. The ad continues the ‘millions of germs will die’ campaign and shows Domestos’s new trigger-spray format wreaking havoc on an unexpected germ community.

Piriton
Budget undisclosed
Manufacturer GlaxoSmithKline

Piriton is back on air with an updated version of its bubble ad, featuring a small boy protected from the elements, to empathise with sneezing families and to show that allergy sufferers can’t be wrapped in cotton wool.

Sure for men
Budget part of a £6.8m spend
Manufacturer Unilever UK

New TV advertising for Sure For Men dramatises an ordinary morning in an extraordinary place. Men are seen leaping from buildings, cars skid through town and commuters travel by hanging on to helicopter skids - all without breaking into a sweat.

Sensodyne
Budget undisclosed
Manufacturer GlaxoSmithKline

Sensodyne is back on TV with an extension of the testimonial campaign first aired in February. The campaign includes two new ads, focusing on Sensodyne Total Gentle Whitening, featuring members of the public talking about their sensitive teeth.


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