Budget part of a £10m spend
New TV advertising for Weetabix called What Are You Made Of? features a scarecrow which has lost its ability to scare off birds and has been cast into the ditch. A farmer comes to its rescue and puts it in a field of golden wheat, reviving its scare factor.
Budget part of a £9m spend
Running now, new advertising for Castlemaine XXXX takes a humourous look at the Australian outback male’s laconic view of the world, where emotion only appears over the fear of losing their XXXX factor.
Budget part of a £8m spend
Manufacturer Wyeth Consumer Healthcare
‘Juggling’ is the name of a new TV ad campaign for Anadin that takes the viewer inside a mum’s busy world, capturing her literally juggling everyday life. With the onset of pain ,she takes an Anadin, which helps her continue to juggle effortlessly.
Masterfoods has turned the spotlight on its Peanut M&M’s in a new TV campaign targeted at 16 to 34-year-olds. The advertising shows young people hanging out together and features the cheeky animated M&M’s characters.