>> Frusli focuses on British Heritage… Dark humour from Newcastle Brown Ale… T-Zone for teen titles… Go bar with cycling champ…

Budget: part of a £2m spend Manufacturer Jordans

Jordans has turned the spotlight on Frusli in a new burst of TV advertising for the cereal bars. The ad focuses on the great British countryside, while the final image reveals a pack of Frusli bars growing out of the ground.

Newcastle Brown Ale
Budget: £1.5m Manufacturer Scottish Courage

Dark humour is on its way from Newcastle Brown Ale in a new campaign starting next month called ‘Brown humour, not to everyone’s taste’. The ads will run in men’s magazines, outdoor sites and washroom posters in selected regions.

Budget: part of a £1.5m spend Manufacturer EC De Witt

TV advertising for T-Zone hit screens for the first time last Monday (August 22) and will be running until mid-October. The brand will also be supported by a new press campaign in key teen titles such as Sugar, Bliss, More and Smash Hits.

Go bar
Budget: undisclosed Manufacturer Soreen

Fruited products manufacturer Soreen has signed a four-year sponsorship deal with Olympic, World and Commonwealth cycling champion Chris Hoy aimed, in particular, at endorsing the company’s fruity cereal Go bar.