>>Seven Seas Cod liver oil turns 70… Panadol focuses on Extra relieF… Sunny cinema ad from Hardys… Aquadrops for ‘dry mouth’ moments…

Seven Seas Cod Liver Oil
Budget part of a £3m spend Manufacturer Seven Seas
Seven Seas Cod Liver Oil returns to the small screen this month (September 13) to celebrate its 70th birthday. Running until December, the new TV campaign is aimed at driving the Seven Seas JointCare brand.

Budget part of a £1.3m spend Manufacturer GlaxoSmithKline
GSK has turned the spotlight on its Panadol Extra sub-brand in a new poster campaign. The creative features the message ‘30% Extra Pain Relief’ to communicate the added pain-relieving power of the product compared with standard paracetamol.

Budget undisclosed Manufacturer Hardys
New cinema advertising for Australian wine brand Hardys forms part of the ‘Best Wine Under The Sun’ campaign launched at the end of 2004. The cinema ad will also be supported by adverts in selected consumer press titles.

Budget part of a £2.7m spend Manufacturer Masterfoods
Masterfoods is supporting its AquaDrops brand with a raft of marketing activities until Christmas, including a national outdoor campaign appearing on public transport and various outlets where ‘dry mouth moments’ are experienced.