>>the return of the Philly Angels... i can’t believe it’s not ozzy ... lynx taps into hollywood... the good of actimel...

Budget part of a £3.1m spend Manufacturer Kraft Foods
The ‘Philly Angels’ are back on the small screen as part of a £3.1m marketing push. The 30-second ad focuses on Philadelphia Splendips and features the angels enjoying the snack, while communicating its ‘innocently virtuous’ nature.
Tina Hird, trading controller, Spar
Nákd is described as a raw food bar. The packaging is clean and attractive with humorous references on the rear of the pack together with endorsements of environmentally friendly organisations. It claims to be ‘food to feel good about’.
However, having tasted it, that statement is a clear misrepresentation of the actual effect of eating the product.
The appearance is poor, the aroma is quite sour and the taste is awful.
It claimed that Trek keeps you going. I don’t doubt it with the high content of dates. I am no more impressed with this than the other bar. The only marks I am awarding are for the ethical endorsements.
Score: 5/25
Budget part of a £7m spend Manufacturer Unilever UK Foods
Rock legend Ozzy Osborne is the star of new TV advertising for I Can’t Believe It’s Not Butter. The commercials form part of the relaunch of the brand and focus on the fact that I Can’t Believe It’s Not Butter is a great impersonator of butter.
Philadelphia Splendips
expert’s verdict
I can’t believe it’s not butter