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Budget £4.1m Manufacturer Nestlé
A new on-pack promotion for Nescafé instant coffee builds on the current ‘It’s All About You’ campaign. Kicking off this month, the promotion, which features fashion gurus Trinny and Susannah, runs for three months.
Tina Hird, trading controller, Spar
The packaging on this range is very busy and too much information has been squeezed on to the back label.
The lifestyle image depicting children on a farm is overstated and the image of the actual product should be larger, with a serving suggestion.
For a product that’s trying to get across the fact that it is simply made with the finest ingredients, it needs a simpler approach to the delivery of that message.
And what about the accompaniments? If I’m trying to save time by buying a ready meal I want the whole deal, including rice or spaghetti. However, the products were simple to cook and tasted great.
Score: 20/25
Budget undisclosed Manufacturer Carlsberg
In its latest marketing initiative, Carlsberg has signed a four-year deal as founding partner of the new Wembley Stadium. To this end, the brewer is producing 90,000 limited-edition Wembley Stadium bottles.
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expert’s verdict
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