A new £1m animated TV ad campaign for the SmithKline Beecham OXY skincare range breaks on September 18, positioning it as "a teenage brand with attitude". It focuses on OXY pads ­ which have unisex appeal ­ but refers to the full range. The OXY web site, mykindaplace.com, features product information, news, chat and showbiz gossip. {{P&P }}