One Stop has refreshed and extended its Christmas gifting range this year.
The range now features several new lines, a clearer pricing structure and many bestselling gift sets will drop from £5 to £4 to drive incremental purchases.
New products include McVitie’s Celebration Cracker Cake Bars and toys from Finding Dory and The Secret Life of Pets movies.
Health and beauty gifts including Impulse, Lynx and Dove have been reduced to £4 and four new lines have been added to the £5 range of beer, wine and spirit gift sets.
Confectionery has also been improved with new lines from Thorntons and Ferrero Rocher, week-long stunt promotions and many confectionery tubs will be lowered to £4 for longer periods of time than seen last year to compete with other strong offers in the market.
Gifting will be highlighted with new, easy-to-shop PoS and stands themed around ‘let’s stay in’, ‘gift ideas’ and ‘his or hers’.
“We have significantly enhanced our gifting offer this year to drive incremental sales for our franchisees,” said One Stop head of operations John Miller.
“We’ve brought an incredible offer into convenience and all the above complements our market-leading three for £5 confectionery deal, which is driving huge footfall and earning franchisees more than 16% margin on deal. Customers love our Christmas promotional activity along with the fun and engaging experience we help create in-store.”