Ralston Purina is putting £2m behind the launch of its new super premium food range for cats and dogs, Purina O.N.E. Available in the UK from this week, the dog range includes lamb and rice and chicken and rice (rsp £1.99 for 800g, £6.99 for 3kg). Chicken and rice also comes in an adult 7.5kg pack (rsp £14.99) and a junior 1.5kg version. The cat range includes salmon and rice and chicken and rice (rsp 79p for 200g, £2.79 for 800g). The marketing support ­ including TV ads, on pack coupons and instore activity ­ kicks off in October. {{P&P }}