Big pot yoghurt brand Onken is to become the lead sponsor of new daily chat show Let's Do Lunch...with Gino & Mel.

The hour-long daily programme, starting Monday, features Gino D'Acampo cooking lunch for a celebrity while Melanie Sykes presents a surprise challenge. Each show will feature 80 seconds of Onken sponsorship with 'Onken: A Big Name on a Big Pot' idents.

The deal is the first above-the-line investment since Swiss dairy Emmi bought Onken from Dr Oetker last November.