Fresh meat counters across the country are being offered the chance of a revamp with a new online tool from Bpex.

The Meat Display Layout Planner helps smaller retailers and butchers plan more striking displays for serveover counters or multideck cabinets.

As well as improving displays, the tool would help smaller multiples achieve more consistency between shops and bring in new customers, said Bpex, and could also be used to train staff in merchandising and layouts.

The system also offers guidance on consumer trends, seasonality and special occasions, and in-store shopper flow.

"This programme allows shops to experiment and develop plans to suit their needs, as well as plan for the many variables such as seasonality and footfall," said Eblex retail trade manager Chris Leeman. "It will improve merchandising consistency across shops and promote best practice."