Groceries bought online are not as fresh as products bought in store, Which? has claimed.

On average, food bought in store had a longer shelf life than food online, a study by the consumer association found. In one instance, a loaf of bread ordered online had a sell-by date eight days earlier than a store bought loaf.

“Online shopping might save you from traipsing round a busy supermarket but you may need to eat your food sooner than if you shop in the store,” a Which? spokesman told the Daily Mail.