Safeway is to relaunch its website at www.safeway.co.uk as it starts to build an online supermarket. The multiple is taking on web enabled rivals Tesco, Sainsbury, Asda, Iceland and Waitrose with a series of e-shopping initiatives scheduled for April. Online third party madaboutwine.com has been signed up to test a nationwide home delivery service for wines. A range of 80 wines will be on offer when the joint service goes live on April 2. Promotions will be in line with deals on offer in Safeway's stores and those available on madaboutwine's own web site. The delivery charge is £4.99. The web site will also offer travel services in a link up with Expedia. The new look web site has been in development since autumn with further initiatives and link ups set to follow after a trial period. Trials of an online Collect service will start at nine stores in April. Customers will be able to order shopping online for collection at a designed branch of Safeway. A spokeswoman said: "We are focusing on add-on services on the new web site. We already offer a one-stop party shop', and we will look at further developments and additions depending on customer response to the trials." - Safeway is to roll out a new homewares range into all larger stores from the summer. A trial already under way in Leicester will be extended to eight further stores over the next month. {{NEWS }}