The site, created by wine merchant Berry Bros & Rudd, lets customers sell and buy wines stored in Berrys' UK bonded warehouse. It already had 120,000 monthly unique users, said the company. Around 1,000 customers had signed up to sell wine over the past two months. So far, they had sold around 11,000 bottles.
Customers can decide on the price at which to sell bottles or can use Berrys' online valuation service.