Online shopping

Digital sales have bounced back following the referendum “blip”, according to a new report by the British Retail Consortium and KPMG.

The figures, which cover non-food, show sales in the UK in July grew 11.2%.

Although lower than the above-trend growth of 14.7% seen in July 2015, it was up from June (9%) and in line with the 12-month average of 11.1%, said the report.

Online sales continued to outperform total sales, it added.

Over the three months to July, online sales of non-food products in the UK grew 11.1% year-on-year, while store sales fell by 1.3 % year-on-year over the same period.

In July, online sales represented 20.4% of total non-food sales in the UK, up from 19.4% a year ago.

“Online (non-food) sales echoed the performance of total sales this month, with growth rising back to the 12-month average,” said BRC chief executive Helen Dickinson.

“The brief drop-off in online sales activity in the few days following the referendum turned out to be a blip as consumers, who had turned their attention to browsing for details about the EU, quickly returned to spending online.”