Nisa has relaunched its consumer website to gain a better understanding of shoppers who visit member stores.

The site, nisalocally.co.uk, allows ­shoppers to like and share features, enter competitions and create shopping lists.

It also has a new ­recipes page as well as information on its recently revamped own-label range Heritage, and its charity Making A Difference Locally.

Nisa retailers can also develop their own store page through the site’s store locator - including store-specific offers, and links to their own social media sites - which Nisa said would help its retailers drive footfall and loyalty.

Nisa said the website, which can be used across mobiles, tablets and PCs, would also give suppliers more opportunities to promote their products.

Nisa head of digital Etienne Botha, who joined the buying group in February this year, added that the move was part of Nisa’s ongoing strategy to become a more consumer-focused business.

“We have worked closely with our partners to create a website which is very impactful in terms of design and provides consumers with the ­user-friendly functionality they want,” he said.

“The website allows Nisa to lead the way in online and convenience, stand out from its competitors online, and is the first step in Nisa’s online strategy to further improve the platforms through which it communicates,” Botha added.

“This relaunch paves the way for many exciting new initiatives that are already in the ­planning stages.”