As Valentine's Day nears, how thoughtful of the good folk at Beverage Brands to do their bit to promote romance and cross-gender relations (not trans-gender relations, that's something very different altogether).

WKD has put out a series of Valentine's 'rules' to guide lovestruck fellas, such as "Man should only go down on one knee to tie his shoelaces".

Expect Andy Gray and Richard Keys to team up as official spokesmen if their absence from sports punditry proves long-term.