Who's this? The star of the Food Standards Agency's latest TV ad campaign? That must be it - tired of its softly, softly approach the FSA has decided to turn the heat up. This is what you will look like if you gorge yourself on Manuka honey and All-Bran, it'll warn.
Actually it's a still from Hungarian movie Taxidermia, released by Tartan Films on 13 July. Pictured is the character Kálmán, who becomes a 'speed eating' star. "The sport in which Kálmán competes is no different from other sports," insists director György Pálfi. "His speed eating is not revolting, but a feat expected of a champion and worthy of envy."
Eat your heart out David Beckham. And your liver, kidneys and... you get the picture.