With the election now set for 6 May, expect each purchase you make to be seen as a political gesture.

The Telegraph helpfully told readers which Easter eggs would reflect their politics or which leader's wife they most fancy, anyway. Waitrose Organic Eggs were best for the "reassuringly British, wholesome" Sarah Brown, while fans of SamCam could up the glamour with a Fortnum & Mason Lulu Guinness limited edition. Miriam Clegg (no, we've no idea either) was akin to a Cupcake egg from James at John Lewis.