The rather grandly named Food Commission says it wants groceries made with artificial additives to carry health warnings. Medicines containing these nasties have to - so food and drink should do the same, it argues.
Surely this is not the same Food Commission that has so enthusiastically supported Ofcom's restrictions on the advertising of food to children?
To refresh your memory, to decide which foods can't be shown in adverts around children's TV shows, Ofcom uses the by-now notorious Nutrient Profiling Model from the Food Standards Agency, which rates the healthiness of food by measuring the amount of fat, sugar and salt in a 100g portion.
This means many healthy foods eaten in much smaller portions, such as dried fruit, can't be advertised to kids. But the model makes no attempt to address the volume of eczema and asthma-inducing E-numbers in a product.
So it's OK to bombard Noddy-watching tots with ads for a fizzy pop made with sweeteners and a bucket-load of Brilliant Blue.
But you can't show them an ad for raisins. Go figure.