The Games offer a great chance for the UK's food industry to showcase its wares. Although this is an exciting time for London, the trick will be turning festivities into a legacy for those involved. If London does it right, for the food industry this could mean improved sustainable supply chains that remain long after the events are over.
The food and farming industries face difficult times ahead while Britain struggles through economic recovery. EFFP has invited Rosie Boycott, chair of the London Food Board, to discuss the possibilities of London 2012 at our annual conference in November.
Sarah Moffatt, marketing communications manager, English Farming and Food Partnerships