The report confirms our own conviction that frozen should be at the very core of modern food because it can deliver what consumers want and what society needs.
Freezing is nature's way of preserving food and offers nutritional value without the need for artificial additives or preservation techniques. In fact, it delivers in every way on quality, safety, value and the environment.
Frozen has so many natural positives. It's a simple and environmentally efficient way to help secure year-round food supplies for a growing population and therefore also makes an important contribution to our wider food security.
Leendert den Hollander MD, Findus Group UK & Ireland