Good examples must now become the rule

Peter Kendall President, National Farmers' Union

Sir; Your report of my criticism of Asda's £2 chicken and the way it epitomises the tendency of some stores to suck value out of the supply chain is accurate ('NFU leader blasts retailer price wars', The Grocer, 24 November, p5). But the more positive side to the story is the strong support I offered to long-term partnerships between chains and their suppliers. Long-term agreements that offer security of supply and quality to the retailer in return for a sustainable price to the producer are the only way of making sure consumers are content. There are many good examples, but these need to become the rule, not the exception. This is especially needed in the livestock sector, where a lack of profitability and rocketing feed costs represent a serious threat to supply.