Sir; As retailers fight the high-street spending downturn, Santa has already made his first appearance to bemused London shoppers, with Harrods opening its Christmas World department last week.

Christmas in August has become a very real solution for retailers worried about losing the mid-season momentum. The result? The mid-season is cancelled and the next spending opportunity brought forward.

But surely there must, at some point, be an acceptance that consumer money is tight and cutting overheads is the way to stay in front.

Efficient management of promotional pricing and product information could mean the difference between a desperate bid to get people to spend and a sustainable, successful business.

Retailers need to realise that with the right application of technology on the shop floor, all their Christmases could come at once.