Internet is vital to business expansion

Steven Hargreaves Product director, XKO Software Sir; Many UK food and drink organisations continue to avoid the online channel for business-to-business sales because of complexity, cost and a lack of customer demand. But these attitudes are not only outdated, they are also fundamentally constraining business expansion and limiting customer choice. These organisations claim excellent customer service lies at the heart of their business success. Failure to offer 24-hour product ordering, ­access to accounts information or stock availability checks is beginning to look far from impressive, especially when compared with the online services offered by the majority of larger competitors. By extending core enterprise resource planning technology on to the web, an ­organisation can seamlessly deliver consistent pricing, delivery and product information across a range of sales channels. The result is greater customer choice and improved service at a lower cost of sale and a platform for significant market expansion.