At the end of a year which saw widespread pay freezes and pay cuts, talent retention has become increasingly important. Christmas is an ideal time to re-engage with your workforce so that they are motivated and committed to their performance in the new year.

Retaining staff is becoming a challenge when salary increases are not available as a tool, so a workplace incentive can be a powerful cost-effective way of retaining important members of your team.

One of the key things to remember, however, when rewarding staff is to give them something that they want. 'One size does not fit all' and giving gifts that do not appeal to employees will be perceived as a waste of money.

Francis Goss, head of commercial operations, reward services at Grass Roots